Featured12/12/2022

Why use branded QR Codes

Nicolas Dommanget-Muller

Nicolas Dommanget-Muller

You may already know what a QR Code is. QR Code stands for Quick Response Code. It is presented as a square that contains... squares! These little squares are in fact keeping some data (A Text, an URL, ... ).

QR Code usages

QR Code on a package
QR Code on a package

As said before, a QR Code embeds data. So we can define it as a support for small information.

We can use this support in multiple ways. It can be to identify a package by your favorite delivery guy to your pass to entering a festival. A QR code is similar to a bar code, they are both transporting data.

Branded QR Codes

Branded QR Code

Branded QR codes are a powerful marketing tool that can help businesses and organizations connect with their audience in a unique and engaging way.

By using branded QR codes, businesses and organizations can create a custom and recognizable design for their codes. This can include elements such as the company's logo, colors, and other branding elements. The goal of branded QR codes is to make them stand out and grab the user's attention, encouraging them to scan the code and learn more about the business or organization.

One of the key benefits of branded QR codes is that they can help businesses and organizations connect with their audience in a more personal and interactive way. By scanning a QR code, users are able to access information and offers that are specifically tailored to their interests and needs. This can be a great way to engage users and build brand loyalty.

Advanced QR Codes

In addition to the marketing benefits, branded QR codes can also provide businesses and organizations with valuable data and insights. By tracking the number of scans and the actions that users take after scanning the code, businesses can gain a better understanding of their audience and their preferences. This information can be used to refine and improve future marketing efforts, resulting in even better results.

Sharing your content through a QR Code is a great idea, especially when it is a branded one. You can go even further with them, and get powerful features such as A/B Testing, retargeting, analytics, and more...

Pickurl is a tool that can help you create your branded QR Code by adding your logo, choosing the colors, and more.
Once your QR Code is generated, you will be able to get analytics, use retargeting pixels, and create A/B tests, ...

Share them with your audience

Branded QR Code in Mail
Branded QR Code in Mail

Branded QR codes can be used in a variety of different ways to support marketing and advertising efforts.

For example, they can be placed on business cards, billboards, product packaging, and other materials to drive traffic to the business's website or social media pages. They can also be used in email marketing campaigns or on social media posts to provide users with easy access to special offers or exclusive content.

Start using them

In conclusion, branded QR codes are a valuable marketing tool that can help businesses and organizations connect with their audience in a unique and engaging way.

By providing users with easy access to information and offers, branded QR codes can drive traffic, engagement, and conversions.

Additionally, the use of branded QR codes can provide businesses with valuable data and insights that can be used to improve their marketing efforts.

Be among the first to create QR Codes using Pickurl.io. The platform is still in build but is fast-growing with our early adopters.

Get Latest Updates

Stay up-to-date on the latest news and happenings with our newsletter!

Get the latest content in your inbox every week. We don’t spam.

Latest from Pickurl

By reading our blog,  improve your skills on link engagement. Learn more on how to engage with links and grow your audience.

Nicolas Dommanget-Muller

Nicolas Dommanget-Muller

Branded QR Codes
Nicolas Dommanget-Muller

Nicolas Dommanget-Muller